Privacy Policy

Effective Date: December 31, 2024

Last Updated: November 18, 2025

This Privacy Policy governs the manner in which HausaTracks (referred to as “we,” “us,” or “our”) collects, uses, maintains, and discloses information collected from users (each, a “User”) of the https://hausatracks.com/ website (“Site”).

1. Information We Collect

We collect two main types of information from Users:

A. Non-Personal Identification Information

When you interact with our Site, we may collect non-personal identification information. This may include, but is not limited to:

The type of browser and device you are using.
The Internet Protocol (IP) address of your computer or device (which may indicate your geographic location).
Technical information about your means of connection to our Site (e.g., your operating system, Internet service provider).
Pages viewed, time spent on pages, and your path through the website.

B. Personal Identification Information

We only collect personal identification information if you voluntarily submit it to us (e.g., when you subscribe to a newsletter, submit a contact form, or leave comments). This may include your:

Email address
First and last name (if provided)
Any content you submit in comment forms.

2. How We Use Collected Information

HausaTracks collects and uses Users’ personal information for the following purposes:

To Run and Operate Our Site: To display content correctly and manage subscriptions/comments.
To Improve Customer Service: To efficiently respond to your support needs and service requests.
To Personalize User Experience: To understand how our Users use the services and resources provided, allowing us to enhance content and guides.
For Advertising and Monetization: To deliver relevant advertising, measure ad performance, and optimize revenue streams, which is essential to keeping the Site’s content free.

3. Advertising and Third-Party Data Disclosure (Google AdSense & Ad Manager)

We use Ezoic to manage and optimize our advertising inventory, which includes providing access to Google AdSense, Google Ad Manager (AdX), and other third-party ad networks.

A. Disclosure of Google Advertising Practices

Cookies and Identifiers: Third-party vendors, including Google, use cookies, device identifiers, or similar technologies to serve ads on this Site.
Interest-Based Advertising: Google’s use of advertising cookies enables it and its partners to serve ads to your Users based on their visit to this site and/or other sites on the Internet. This is known as personalized or interest-based advertising.
Data Collected: These ad platforms collect and use data such as your IP address, browsing behavior, device information, and location data to determine which ads to show.

B. Disclosure of Other Third-Party Ad Vendors

If we have not opted out of third-party ad serving, the cookies of other third-party vendors and ad networks may also be used to serve ads on our site.
We use Ezoic to manage a comprehensive list of ad partners. A complete list of Ezoic’s advertising partners can be found on Ezoic’s Ad Partners page (or via the link provided in your site’s consent form).

C. User Opt-Out Options

Users may opt out of personalized advertising by visiting Google’s Ads Settings.
Alternatively, users can opt out of some third-party vendors’ use of cookies for personalized advertising by visiting https://youradchoices.com/ or the Network Advertising Initiative opt-out page.

4. Web Browser Cookies and Tracking

Our Site uses “cookies” to enhance User experience. Cookies are small text files placed on your hard drive by your web browser for record-keeping purposes and sometimes to track information. They are used for analytics, saving your preferences, and facilitating personalized advertising. You may choose to set your web browser to refuse cookies, but note that some parts of the Site may not function properly.

5. Compliance with Privacy Regulations (GDPR, CCPA, and Google EU User Consent Policy)

We are committed to full transparency and compliance with applicable privacy regulations, especially for users in the European Economic Area (EEA), the UK, and California.

Consent Required: In compliance with the Google EU User Consent Policy, we are required to make certain disclosures and obtain consent from users in the EEA/UK for the use of cookies/local storage and for the collection, sharing, and use of personal data for ads personalization.
Ezoic Consent Management: We use a Google-certified Consent Management Platform (CMP), typically provided by Ezoic, to manage user consent.
User Rights and Revocation: You can review, change, or withdraw your consent choices at any time by clicking the “Privacy Settings” or “Manage Consent” link, usually found in the footer of our website.

Specific CCPA/CPRA Notice (California Residents):

California residents have the right to know what personal information is collected and to request that we Do Not Sell or Share My Personal Information (as defined by CCPA/CPRA). Our CMP and ad settings provide a mechanism for users to exercise this right.

6. Changes to This Privacy Policy

HausaTracks has the discretion to update this Privacy Policy at any time. We will revise the “Last Updated” date at the top of this page when changes are made. We encourage Users to frequently check this page. Your continued use of the Site following the posting of changes will be deemed your acceptance of those changes.